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15 Tips to help you get what you want

Negotiation isn’t about winning and losing. It’s about both sides feeling there was some progress, with both being better off than before. For example, gaining   →

The headline can make a B-I-G difference

Advertising gurus like David Ogilvy and others have long maintained that the headline is worth 90% of your advertising spend. It has also been written   →

Every little helps

The Tesco slogan is an apt reminder of the difference we can make through even a small contribution to a bad situation.  In my local   →

HOW TO CHOOSE A GOOD COPYWRITER

Sensible business people do not write their own sales letters, websites or brochures. They employ copywriters. If you are looking for one, you may like   →

The 7th Sales Letter Secret

The seventh Secret of Successful Sales Letters is: 7. Monitor your results • Things change. So keep your eye on all results • Change only   →

Translation Ready

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Powerful Theme Options Panel

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Visual Shortcodes Editor

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Choose between 35 Custom Fonts

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Stealing another speaker’s ideas

I gave a talk about better public speaking, and used the face of a clock as a mnemonic for all the essentials. Later I was   →